27. joulukuuta 2011 suomalainen uutissivusto ArcticStartup julkaisi uuden artikkelini markkinoinnista. Ajattelin, että sinua voi kiinnostaa lukea se. Aiheeni oli kuinka pihit firmat voivat menestyä Euroopan lahotessa...
Lähetin jutun myös partnerilleni Draytonille, joka turautti tämän viestin yli 10 000 ihmisen listalleen eilen illalla:
Here's some Reindeer Wisdom for you
That's a ghastly joke, and I apologise, but the far-flung, if tiny, Bird empire has a fledgling in Finland, with some good advice for you.
About two and a half years ago a bright young man called Timo Jäppinen wrote to me to say two things.
First that some copy I had written was not very good. And second that he had written an alternative.
Well, my copy wasn't too hot, his alternative was better and I was impressed. And since the most valuable commodity in business is talent we're now in business together in Finland.
And if, like me, you think we're all in for a rocky ride, you may find this article very helpful: http://www.arcticstartup.com/2011/12/27/could-these-7-simple-low-cost-marketing-tips-save-your-bacon
Ignore the fact that Timo looks about 15. He's quite a few years older and very knowledgeable. I wish I had his hair. Just some of it.